Why Having Great Listing Photos Matters

Why Having Great Listing Photos Matters

It's never been more important to include great photos in home listings. According to the National Association of Realtors, more than 44% of homebuyers look online for homes before they even contact an agent and that number is increasing every year. To stand out, online, home listings need to have high-quality photos that really show off a home's best features. Video tours are also very popular. Home buyers often contact a real estate lawyer CT or an agent with a list of homes that they want to see after browsing through listings online. Experts in home sales like a real estate lawyer CT recommend that agents and sellers use these tips to get the best possible photos for online listings:

Hire A Professional

If you want to get the best quality photos for a home listing, you need to hire a professional photographer. You can ask a real estate lawyer CT for recommendations for local photographers who can take photos that will get the attention of home buyers. A professional photographer knows how to correctly light and set up photos so that the house looks great from every angle.

Use A Good Camera

If you're going to take photos yourself, don't rely on a smartphone camera to get good photos. While smartphone cameras have come a long way in the past five years, they're no substitute for a professional grade DLSR camera. A good camera is an investment if you plan on taking photos of homes yourself. If you shop around, you can often find high-quality cameras that have been slightly used for a great deal so that you don't have to spend a lot of money on a professional grade camera. It's also a good idea to take a course to learn how to use the camera so that you can be sure you're getting the best possible photos.

Stage The Home

Any real estate lawyer CT will tell you that it's essential to stage a home before potential buyers see it, and that includes staging it for photos. Photos of the home need to look inviting and make potential buyers imagine themselves living in that space. If you post photos of a big empty room that's not going to be appealing to buyers who are looking for a home. But a room filled with cozy furniture, great light, and trendy design elements will get buyers excited about seeing a home in person and possibly buying that home.

Light It Up

The number one mistake that people make when taking photos of homes for listings is not using the right lighting. Poor lighting can make rooms like smaller, create shadows and angles that aren't present in the room, and make rooms like dingy or old. The right lighting will make rooms like open and spacious, bright, and inviting. Professional lighting rigs that photographers use are now available online, and they're used by everyone from online video stars and influencers to real estate professionals to take photos of homes. A real estate lawyer CT recommends investing in professional-grade lighting to get your photos right every time.

Law Office of Chris Albanese
June 26, 2019